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1. ZA Restaurant new look 2. Google new look

1. Restaurant branché au Forum des Halles. 2. Où va Google ?

We have discovered on Jan. 1 afternoon this new restaurant in the new Canopée commercial center, on Forum des Halles, Paris. A highly connected place, highly Parisian also with artistic and literary references, including book lending and printing on the spot.

Searching for it in Google this morning (Jan.2) on Google, we discover a quite new presentation of this platform.

Both findings take to reflexion about the 2017 and beyond running winds on eating and surfing !

1. ZA.

a) Highly technical, from the use of an app and wifi, to the conveyor belt to bring you what you what you have ordered through your smartphoe (There are also kind waitresses to help veterans like myself).

b) Literary oriented, with books that can be lent, or event printed on demand using a huge printer on the spot.
c) Somehow digitally artistic also, with the wide (some 10 meters ?) line of LED screens running on a whole wall behind the service bar.

2. Google
a) (Not Always) The front page when you ask "ZA" or "ZA restaurant Paris" as a request, you non longer get the tradiional list of links, but a synthetic page, with a lot prime space dedicated to "Google advices".

b) To get access to other links, which are hidden, you have to move your mouse down.

This is only a new step in the evolution of Google from a simple links provider to something like a full fledge "author". The present presentation remains more functional than artistic. But such an evolution raises several issues :

c) The cloud will know in real time what you are eating and on which ZA place (they arre numbered)

d) It strenghtens the potential influence of the "super-platform" Google. If you are enough of a hard woker to read a quite austere book, get a look to  Virtual Competition. The Promise and Perils of tjhe Algorithm-driven Economy, by Ariel Esrachi and Maurice E. Stucke (Harvard University Press, 2016).

e) It reduces the niche of human work in the making of syntheses. It is one more step in the robot-journalism, robot-consulting, robot art-critic... Tomorrow, even Diccan will be robot-made. And indeed, with the combination of Roxame's algorithmics with Diccan's database, we are exploring just that. Should we feel guilty ?

Do'nt hesitate to give us your advices on pmberger AT




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